![]() ![]() The goal of embedding content is to not only add visual appeal but to keep visitors on your website rather than leading them elsewhere to watch your video. ![]() To begin, let’s first answer your question, “What does embedding a video mean?” Embedding lets you place a video directly into your website for users to view without having to leave to play it on another page. However, there are still content marketers who aren’t aware that placing videos on their website can generate better conversions, searchability, and more. If you haven’t discovered for yourself with the rise of TikTok, Instagram Reels, and more, video isn’t just the future, but the here and now of content marketing. ![]() For content creators working towards humanizing a brand while scaling their business, it’s become obvious that video is the most powerful way to do so. ![]()
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